KOREA WHO

Yu Hak-su is the CEO of Coreana Cosmetics.

Born on June 19, 1960, as the eldest son of Yu Sang-ok, the founder of Coreana Cosmetics.

He graduated from Yongsan High School, Sejong University with a major in English literature, and from the Graduate School of Business at Korea University.

Established on November 15, 1988, Coreana Cosmetics was considered one of the top three domestic cosmetics companies in the 1990s along with Amorepacific and Hankook cosmetics.

At that time, a famous TV commercial featured actress Chae Si-ra singing 'Coco Coco~ Coreana' with cosmetics on the tip of her nose.

Within five years of its establishment, Coreana Cosmetics surpassed sales of KRW 100 billion and achieved listing on the KOSDAQ market within ten years.

Coreana Cosmetics is aiming for a resurgence by diversifying distribution channels through online platforms in the era of evolving internet trends.