• CEO of Lotte On
    Park Ik-jin

    Financial Expert Recruited from Finance Sector to Lotte Shopping: Tasked with Improving Profitability of Lotte On

    Last Updated on Aug 22, 2024

    copy_url  Copy Url : https://www.koreawho.com/profile/ParkIkjin

Life Summary
Park Ik-jin is the Vice President and CEO of Lotte On.

Lotte On is the integrated online mall of Lotte Group's distribution division, launched in 2020. It is also referred to as Lotte Shopping's e-commerce division.

He was born in 1968.

After completing his bachelor's and master's degrees in Physics at Seoul National University, he earned a Ph.D. in Physics from the Massachusetts Institute of Technology (MIT) in the United States.

From 2000, he worked as a Project Manager at McKinsey & Company, and from 2004 to 2006, he served as the Chief Financial Officer (CFO) and Chief Strategy Officer (CSO) at Citibank Korea's Card Division.

In 2006, he became an Associate Partner at McKinsey, and in 2012, he served as Executive Vice President in charge of strategy at Hyundai Card and Hyundai Capital. From 2014 to 2019, he held the position of Vice President and Head of Marketing at ING Life.

In 2019, he was appointed Vice President in charge of Marketing and Digital at MBK Lotte Card, and in 2021, he served as the Head of Operations at Affinity Equity Partners.

In 2024, he joined Lotte Shopping and was appointed Vice President and CEO of Lotte On, the e-commerce division.

#LotteOn #ParkIkjin #ecommerce #LotteGroup #retail #MIT #SeoulNationalUniversity #executiveleadership #strategy #digitaltransformation