Life Summary
Lee Seung-yeon is the CEO and President of Chobi. She also serves as the CEO of its affiliate, Top Fresh.

She was born on September 17, 1981, as the second daughter among one son and two daughters of Lee Byung-man, Chairman of Kyung Nong.

As a third-generation business executive, her older sister, Lee Jae-yeon, works as a director at Global Agro, while her younger brother, Lee Yong-jin, serves as the CEO of Kyung Nong and Dongo Holdings.

She majored in financial accounting at the University of Pennsylvania in the United States.

She worked as an analyst at Prudential and Avon Products in the U.S.

She joined Kyung Nong and served as president before being appointed CEO of Chobi in 2021.

She is committed to ethical management and corporate social responsibility.

She sees controlled-release fertilizers coated with biodegradable resin as a new growth driver and is focusing on research and development as well as expanding sales.

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