KOREA WHO
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CEO of Shinsegae Live Shopping
Lee Seock-koo
Trend Maker Behind the Starbucks Legend: Charisma and Humor
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Last Updated on Dec 20, 2023
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CEO of Shinsegae Live Shopping
Copy Url : https://www.koreawho.com/profile/LeeSeockkoo- Life Summary
Lee Seock-koo is the President and CEO of Shinsegae Live Shopping.
Having worked at Shinsegae Group for 24 years, he is now leading an online subsidiary for the first time, focusing on improving the profitability of Shinsegae Live Shopping.
He was born on June 18, 1949, in Yongin, Gyeonggi Province.
He graduated from Dongsung High School and Yonsei University with a degree in Business Administration.
He joined Samsung C&T Corporation, working in the Management Administration Office and Planning Management Office, and served as the head of support for both the Shinsegae Department Store and E-Mart divisions.
After serving as CEO of Chosun Hotel, he was the CEO of Starbucks Korea (now SCK Company) for 11 years.
In 2023, he was appointed President and CEO of Shinsegae Live Shopping. He is the oldest among the CEOs of subsidiaries of the top 10 conglomerates in Korea.
During his long tenure at Starbucks Korea, he achieved the first annual sales of KRW 1 trillion (US$ 721.3 million) in the coffee industry and positioned Starbucks Korea at the forefront of coffee culture, earning the nickname 'Trend Maker.'
He stepped down as an advisor to Starbucks Korea but returned as President of the JAJU business division of Shinsegae International, demonstrating the high level of trust he enjoys within the Shinsegae Group.
#LeeSeockkoo #ShinsegaeLiveShopping #ShinsegaeGroup #OnlineSubsidiary #Profitability #StarbucksKorea #TrendMaker #ChosunHotel #YonseiUniversity #KoreanBusinessLeader
Having worked at Shinsegae Group for 24 years, he is now leading an online subsidiary for the first time, focusing on improving the profitability of Shinsegae Live Shopping.
He was born on June 18, 1949, in Yongin, Gyeonggi Province.
He graduated from Dongsung High School and Yonsei University with a degree in Business Administration.
He joined Samsung C&T Corporation, working in the Management Administration Office and Planning Management Office, and served as the head of support for both the Shinsegae Department Store and E-Mart divisions.
After serving as CEO of Chosun Hotel, he was the CEO of Starbucks Korea (now SCK Company) for 11 years.
In 2023, he was appointed President and CEO of Shinsegae Live Shopping. He is the oldest among the CEOs of subsidiaries of the top 10 conglomerates in Korea.
During his long tenure at Starbucks Korea, he achieved the first annual sales of KRW 1 trillion (US$ 721.3 million) in the coffee industry and positioned Starbucks Korea at the forefront of coffee culture, earning the nickname 'Trend Maker.'
He stepped down as an advisor to Starbucks Korea but returned as President of the JAJU business division of Shinsegae International, demonstrating the high level of trust he enjoys within the Shinsegae Group.
#LeeSeockkoo #ShinsegaeLiveShopping #ShinsegaeGroup #OnlineSubsidiary #Profitability #StarbucksKorea #TrendMaker #ChosunHotel #YonseiUniversity #KoreanBusinessLeader
