KOREA WHO

Lee Joong-keun is the chairman of Booyoung Group and a self-made entrepreneur who grew the company through its rental housing business.

Born on January 11, 1941, in Suncheon, Jeollanam-do, he was the third of six siblings.

After graduating from Seoul Sangji High School, Lee entered the Department of Political Science and Diplomacy at Korea University. However, due to financial difficulties, he dropped out after completing his third year.

He founded and listed Woorim Construction Industry, but the company went bankrupt due to insolvency.

Lee later established Samjin Engineering, which provided a foundation for success in the rental apartment business. He then changed the company’s name to Booyoung.

Booyoung’s housing and overseas business sectors were physically separated, leading to the establishment of Booyoung Housing. Lee also founded Booyoung CC, an operator of golf courses, and Booyoung Environmental Industry. He acquired the Muju Deogyusan Resort from Korea Electric Cable Company and expanded into the leisure business.

Lee solidified his position in the construction industry with his rental housing business and managed to overcome the financial crisis through stable business operations.

He holds 90-100% of the shares in Booyoung Group's holding company, Booyoung, and major affiliates, ensuring strong control.

After stepping down as CEO of an affiliate due to embezzlement and breach of trust allegations, he was reinstated in 2023 through a special pardon on Liberation Day and returned to management.

Lee pursues stable and solid management.

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