KOREA WHO

Lee Boo-jin is the President and CEO of Hotel Shilla.

She is focused on expanding the duty-free business and establishing a global hotel chain.

She is concentrating on restoring the performance of the duty-free and hotel businesses, which were impacted by the COVID-19 pandemic.

Born on October 6, 1970, in Seoul, she is the eldest daughter of the late Samsung Chairman Lee Kun-hee.

She graduated from Daewon Foreign Language High School and Yonsei University, majoring in Child Studies.

Lee began her career in the planning support team at Samsung Welfare Foundation and later moved to Samsung Electronics.

She then transitioned to Hotel Shilla's planning department as a department head and was rapidly promoted to executive director.

After serving as an executive director for business strategy at Samsung Everland and as an advisor for Samsung C&T's trading division, she was appointed President and CEO of Hotel Shilla.

She is known for her cool-headed nature, earning the nickname "Little Lee Kun-hee."

Many recognize her for having bold and decisive leadership.

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