Life Summary
Kim Min-seok is the CEO of The Pinkfong Company.

He is the founder of The Pinkfong Company, a character-based content IP (intellectual property) company famous for "Baby Shark."

He is focusing on expanding into the global market.

He was born on April 10, 1981, as the eldest son among two sons of Kim Jin-yong, Chairman and CEO of Samsung Publishing.

He graduated from the Department of Chemical Engineering at Yonsei University.

After working in game development and service planning at Nexon and NHN, he moved to Samsung Publishing, founded by his grandfather, in 2008.

While creating mobile apps at Samsung Publishing, he saw the growth potential of infant and toddler content and went independent to found SmartStudy, now The Pinkfong Company.

He gained worldwide attention by making character IPs such as Pinkfong, Baby Shark, Bebefinn, and Silly Duck major hits.

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