KOREA WHO

Jeon Chang-won is the CEO of Binggrae.

In early 2020, Binggrae caused a significant shift in the ice cream industry by acquiring Haitai Ice Cream (the ice cream division of Haitai Confectionery and Foods).

Since his appointment as CEO, Jeon Chang-won has focused on business diversification and global market expansion.

He is working on pioneering overseas markets and overcoming the limitations of being a latecomer in the health functional food market.

He was born on September 25, 1961 (lunar calendar).

He graduated from Geochang High School in Gyeongnam and Busan National University with a degree in Business Administration.

He joined Binggrae in 1985. Having served in the company for over 30 years, he has held positions such as Director of the Talent Development Center and Management Executive, making him a 'true Binggrae man.'

In his first year as CEO in 2019, he achieved the highest sales since the company's founding and the highest operating profit since 2014, gaining attention both inside and outside the company.

To diversify the business, he launched health functional food brands for women and men and introduced 'TFT Mall,' an online specialty sales channel.

He is pioneering overseas markets, focusing on the United States, China, and Vietnam.

He demonstrates a rational and gentle management style.

He has extensive experience in HR management, having held positions such as Director of the Talent Development Center and Management Executive.

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