KOREA WHO

Choi Byung-oh is the chairman of Fashion Group Hyungji and also serves as the CEO of both Fashion Group Hyungji and Hyungji I&C.

He was born on November 18, 1953, in Busan, as the third of seven children in his family. After the sudden passing of his father, who ran a lime factory, Choi's family faced severe poverty. At the age of 19, after graduating from a technical high school, he began his entrepreneurial journey by operating a paint dealership.

He later founded a company named "Crown" in Seoul's Dongdaemun Market, starting a women's pants wholesale business. Despite running the brand for ten years, the company eventually went bankrupt.

With the idea of creating affordable and accessible clothing for women in their 30s to 50s, Choi launched the women’s casual brand "Crocodile Lady" and established Hyungji Apparel.

Choi is also active as the chairman of the Korea Apparel Industry Association, a member of the Unified Economy Committee of the Federation of Korean Industries, and an adjunct professor at Soongsil University's Graduate School of Business.

He is known for his bold entrepreneurial spirit, which led to his success story in Dongdaemun Market. Choi attributes his achievements to "genuine consideration for others" and "health."

#ChoiByungoh #FashionGroupHyungji #CrocodileLady #entrepreneurship #Dongdaemun #womensfashion #KoreaApparelIndustry #HyungjiINC #successstory #leadership