KOREA WHO

Baek Jong-won is the CEO of TheBorn Korea. He also serves as the chairman of the Yeduk Academy Foundation and the CEO of TMC Entertainment.

As TheBorn Korea celebrates its 30th anniversary, Baek Jong-won is pursuing an initial public offering (IPO). In recent years, attempts by companies in the distribution industry to go public have often failed, making Baek Jong-won's efforts to successfully list TheBorn Korea a topic of significant interest.

Born on September 4, 1966, in Daejeon, Chungcheongnam-do (now Daejeon Metropolitan City), Baek Jong-won is the eldest son of Baek Seung-tak, the former Superintendent of Chungcheongnam-do Office of Education.

He graduated from Seoul High School and Yonsei University's College of Theology.

Baek completed his military service as an officer, serving as a first lieutenant in the 7th Artillery Brigade of the Army, and was honorably discharged after fulfilling his service obligation.

After his discharge, Baek entered the food service industry by acquiring "Wonjo Ssam Bap Jip" in 1993, and in 1994, he founded TheBorn Korea.

In 2010, Baek began his television career with a regular appearance on SBS's "The Real Taste of Korea." As of 2024, he continues to appear on various TV programs and operates the YouTube channel "Baek Jong-won."

Baek Jong-won prefers to be referred to as a "food business entrepreneur" or "culinary researcher" rather than a chef, and he suggests titles like "boss" or "CEO." However, the title he favors most is "food service management expert."

He is widely regarded as a practical expert who has a keen understanding of public demand.

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